Latar Belakang: Perilaku hidup bersih dan sehat (PHBS) merupakan perilaku kesehatan yang dianjurkan untuk dilaksanakan oleh individu, kelompok dan setiap rumah tangga. Minimnya perilaku hidup bersih dan sehat di masyarakat dapat meningkatkan risiko terkena penyakit.
Tujuan: Penelitian ini bertujuan mengetahui penerapan TPB untuk menilai intensi masyarakat dalam melakukan PHBS di wilayah kerja Puskesmas Pulasaren.
Metode: Penelitian kuantitatif dengan metode observasional analitik desain cross sectional dilakukan sejak bulan Juni-Juli 2022 terhadap warga RW 02 Kacirebonan Kelurahan Pulasaren Kota Cirebon dengan jumlah sampel sebanyak 99 orang yang di dapat secara consecutive sampling.
Hasil: Karakteristik responden menunjukkan bahwa sebagian besar responden berusia >50 tahun yaitu 31 orang (31,6%). Pendidikan terakhir sebagian besar adalah sekolah dasar sebanyak 46 (46,9%) dan responden yang tidak pernah mendapat pelatihan PHBS sejumlah 79 (80,6%). Terdapat hubungan sikap (p=0,000 r=0,538) dengan kekuatan korelasi kuat dan arah hubungan positif, norma subjektif (p=0,000 r=0,414) dengan kekuatan korelasi kuat dan arah hubungan positif, dan perceived behavioral control (p=0,000 r=0,568) dengan kekuatan korelasi kuat dan arah hubungan positif dengan intensi masyarakat dalam melakukan PHBS.
Simpulan: Terdapat hubungan yang bermakna antara sikap, norma subjektif, dan perceived behavioral control dengan intensi dalam melakukan PHBS.

Kata kunci: Intensi, PHBS, Theory of Planned Behavior

Background: Clean and healthy living behavior (PHBS) is a health behavior that is recommended to be carried out by individuals, groups and every household. The lack of clean and healthy living behavior in the community can increase the risk of disease.
Objective: This study aims to determine the application of TPB to assess the community's intention to carry out PHBS in the working area of Pulasaren Health Center.
Methods: Quantitative research with the analytic observational method with the cross sectional design was conducted from June-July 2022 on residents of RW 02 Kacirebonan, Pulasaren Village, Cirebon City with a total sample of 99 people obtained by consecutive sampling.
Results: Characteristics of respondents showed that most of the respondents were >50 years old, namely 31 people (31.6%). The most recent education was elementary school as many as 46 (46.9%) and respondents who had never received PHBS training as many as 79 (80.6%). There is a relationship between attitudes (p = 0.000 r = 0.538) with a strong correlation strength and the direction of a positive relationship, subjective norms (p = 0.000 r = 0.414) with a strong correlation strength and a positive relationship direction, and perceived behavioral control (p = 0.000 r = 0.568 ) with a strong correlation strength and the direction of a positive relationship with the community's intention to carry out PHBS.
Conclusion: There is a significant relationship between attitudes, subjective norms, and perceived behavioral control with the intention to carry out PHBS.

Keywords: Intention, PHBS, Theory of Planned Behavior