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Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices

Kamalin, Salu Faza and Sari, Siti Ayu Nita and Suzana, Anna (2025) Building MSMEs Resilience with the Role of Digitalization and Human Resource Practices. International Journal of Business, Economics, and Social Development (IJBESD), 6 (2). pp. 216-229. ISSN 2722-1156

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Official URL: https://journal.rescollacomm.com/index.php/ijbesd/...

Abstract

This study highlights the important role of digitalization and human resource management in strengthening the resilience of MSMEs in Cirebon City. Using a quantitative approach based on SEM-PLS, this study analyzed 173 MSMEs in the culinary sector. The results show that digitalization has a positive impact on the resilience of MSMEs, although the effect is not as great as the role of human resource management. The R-square value of 0.652 indicates that these two factors together explain 65.2% of the variation in MSMEs resilience. Therefore, this study recommends strengthening digitalization strategies and improving the quality of human resource management through training and supportive policies, in order to improve the competitiveness and sustainability of MSMEs in the face of economic and social dynamics in the digital era.

Item Type: Article
Subjects: J Economics and Business > JC Management (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Building M Salu Faza Kamalin
Date Deposited: 15 Aug 2025 08:11
Last Modified: 19 Aug 2025 07:44
URI: https://eprints.ugj.ac.id/id/eprint/1615

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