The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions
Fahmi, Faturrohman and Ilham, Nur Riszki Setiawan and Yusuf, Yusuf and Rahmadi, Rahmadi (2025) The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3). pp. 9582-9591. ISSN 2621-606X
Full text not available from this repository.Abstract
This study seeks to determine how TikTok live streaming and price discounts affect student purchasing decisions at the Fashion TikTok Shop. Descriptive correlation research using quantitative techniques is the methodology used in this study. All 155 students at Fashion TikTok Shop constituted the study population, which was selected using the Slovin sampling technique. The purchase decision, price discount, and TikTok live streaming questionnaires were the instruments of this study. This research data was analyzed using multiple linear regression. Based on the results of Multiple Linear Regression analysis using the t test and F test, this study shows that TikTok live streaming at Fashion TikTok Shop influences students' purchasing decisions. Discounts affect shopping preferences at Fashion TikTok Shop. TikTok discount and live streaming influence students' shopping decisions at Fashion TikTok Shop. TikTok live streaming and discounts influence 55.2% of college students' purchases at Fashion TikTok Shop.
| Item Type: | Article |
|---|---|
| Subjects: | J Economics and Business > J General Economics J Economics and Business > JC Management (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Ilham Nur Riszki Setiawan |
| Date Deposited: | 19 Aug 2025 08:34 |
| Last Modified: | 01 Oct 2025 07:23 |
| URI: | https://eprints.ugj.ac.id/id/eprint/1692 |
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