This study aims to analyze the influence of influencers and information quality on consumer purchasing interest in local cosmetic products Mother of Pearl. The approach used is quantitative with a survey method of 400 female respondents aged 16–30 years in Indonesia. The analysis techniques applied include descriptive statistics, validity and reliability tests, and multiple linear regression with the help of SPSS software. The results of the study indicate that information quality has a significant and positive effect on purchasing interest, while the influence of influencers is not proven to be statistically significant. This finding indicates that consumers consider the informative aspect and relevance of content more in making purchasing decisions, rather than simply being influenced public figures. The implications of this study provide insight for business actors to focus their marketing strategies on improving the quality of information delivered through digital channels.

Keywords: influencer, information quality, purchase interest, digital marketing strategy, beauty products