Digital technology and the internet have revolutionized the way businesses operate, enabling them to reach a wider audience, improve efficiency, and accelerate growth. The beauty industry, including Della Beautybar salon, relies heavily on digital advertising to increase visibility and win customers. The purpose of this study is to determine the persuasive communication carried out through digital advertising on the Instagram account @della.beautybar. The benefits derived from this research are also expected to serve as a reference for Della Beautybar and other businesses in optimizing social media as a promotional tool in the current digital era. The research method used is qualitative with a phenomenological approach. Data collection techniques include observation, interviews, and documentation. The research sample consists of Instagram posts from Della Beautybar, while the informants are the salon owner and respondents selected through purposive sampling. The research findings indicate that the persuasive communication through digital ads on Instagram implemented by Della Beautybar successfully attracts attention and builds customer loyalty. This includes through visually appealing content. building customer interest through promotions and testimonials, providing superior service through quality, and facilitating decision-making with easy reservation access. The recommendation. from this study is that Della Beautybar needs to continue improving the visual quality and information conveyed through Instagram, as well as enhancing interaction with customers to maintain customer trust and loyalty