This research is intended to examine the impact of Marketing Communication, Product Quality, and
Brand Image on Purchase Decision. The research utilizes a quantitative approach. The study focuses on
users of The Originote products. A non-probability sampling technique was employed, involving 100
respondents. Data were collected from questionnaires distributed to the respondents through The
Originote products. Data analysis include assessment of validity, reliability, classical assumption,
regression analysis, t-tests, and F-tests, all executed through the IBM SPSS 25 program. The findings
indicate that Marketing Communication variable positively and significantly influences Purchase
Decision, with t-value of 2.748 > 1.984 and significance value of 0.007 < 0.05. Similarly, the variable
Product Quality also shows a positive and significant impact on Purchase Decision, with t-value of 3.473
> 1.984 and significance value of 0.001 < 0.05. The variable Brand Image also shows a positive and
significant impact on Purchase Decision, with a t-value of 6.832 > 1.984 and significance value of 0.000
< 0.05. According to the F-test (simultaneous), Marketing Communication, Brand Image, and Product
Quality significantly and positively contribute to Purchase Decision with an F-value of 17.001 > 3.09
and significance value of 0.000 < 0.05 among The Originote product consumers