The tremendous growth of the regional footwear industry in Indonesia is increasing
consumer interest in home-made goods. Ventela is a well-known brand that can compete in
both domestic and overseas markets. The purpose of this study is to examine how the brand
image of local Ventela shoes is influenced by brand ambassadors, online customer reviews, and
product quality. Quantitative research using a survey approach was the methodology used. The
data approach was collected using a questionnaire, and analysis was conducted using multiple
linear regression analysis. The conclusion of the study shows that brand image is significantly
influenced by the three independent variables. By working with famous actors and artists who
have a large fan base, brand ambassadors help increase customer trust. Consumer perceptions
of product quality and longevity are influenced by online user reviews. The main element
affecting consumer happiness and loyalty to the Ventela brand is product quality. The
competitiveness of local products in the global market and brand image can be improved by
marketing methods centered on product quality, online customer reviews, and brand
ambassadors.