This study aims to analyze the infhence of digital affiliate promotion strategies on consumer interest in shopping, particularly among students studying at the Faculty of Social and Political Sciences, Swadaya Gumung Jan University, Cirebon, Ling a quantitative, data-based approuck, datu were collected via questionnaires distributed to 118 research participants. The findings reveal that the digital marketing strategies implemented by affiliates significantly contribute to increasing consumer interest in shopping, with a significance level of 0.900, well belove the 10.05 threshold. The product, price, location, and promasi factors were found to have a positive impact on consumers' purchasing decisions. Simple linear regression analysis shows that approximately 72.9% of the variation in consumer shopping interest can be explained by the affiliate's digital promotion strategies. This study concindes that companies and affiliates. need to consider these elements when designing digital marketing strategies to enhance product appeal and maximize saler potential.