There is concern among the public regarding the lack of information about departure schedules, bus stop locations, and payment methods for the Trans Cirebon service. This qualitative study aims to examine the communication strategies employed by management to attract public interest. Data were obtained through observation, interviews, and literature review, then analyzed using the Miles and Huberman Model. The findings indicate that the primary issues are related to subsidies and inadequate information dissemination. The policy messages developed emphasize safety, comfort, affordable fares, and customer testimonials. The implementation program involves the Dinas Perhubungan (Transportation Department), PD Pembangunan, and PT BIG, with communication activities conducted through social media, public awareness campaigns, and direct outreach. Passenger feedback highlights the importance of utilizing social media platforms such as TikTok and Instagram to enhance public interest in the Trans Cirebon service. The study recommends more comprehensive communication planning by establishing a dedicated communication team to analyze communication flow challenges and to select appropriate media and messages for effective engagement.