Purpose: The following study aims to explore the influence of transformational leadership,
organizational commitment, and management support on innovation performance in insurance
companies in Indonesia.
Methodology: The following study employed a quantitative methodology, utilizing a survey as the tool
for data collection. Data was collected by administering surveys to staff members of 4 insurance
companies in Cirebon City. The SPSS software was used to enable multiple linear regression in the data
analysis process.
Findings: The following research results prove that transformational leadership (X1), organizational
commitment (X2), and management support (X3) have a positive and significant influence on
innovation performance (Y) in insurance companies. This finding confirms the importance of creating
effective transformational leadership, increasing organizational commitment, and providing optimal
management support to encourage increased innovation performance in the insurance sector. Improving
these three factors contributes significantly, encouraging employees to be more active in innovating,
and improving overall company performance. The analysis proves that transformational leadership has
a regression coefficient of 0.279, while organizational commitment reaches 0.536, and management
support is 0.131. This underscores that these three factors are key to driving innovation.
Keyword: Management Support, Transformational Leadership, Innovation Performance,
Organizational Commitment, Insurance Company.