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The Effect of Perceived Ease of Use and Perceived Benefits on Interest in Using QRIS at Street Vendors in Cirebon City

Ammar Hidayatullah, Ammar and Nilam Sari Cahya Ningsih, Nilam and Moh. Yudi Mahadianto, Yudi (2025) The Effect of Perceived Ease of Use and Perceived Benefits on Interest in Using QRIS at Street Vendors in Cirebon City. Al Tijarah, 10 (2). pp. 71-88. ISSN 2528-2948

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Abstract

This focus of this research the effect of perception on ease of use and perceived benefits on the interest of business actors on Moh. Toha Street in Cirebon City. Quantitative research methodology was employed for this study. Data collection was executed through a purposive sampling approach, utilizing primary data gathered via questionnaires. The target population consisted of street vendors classified as Micro Businesses situated on Moh. Toha Street who utilize QRIS for payment transactions. The sample comprised 100 respondents. For data analysis was conducted via multiple linear regression through SPSS software version 21. The findings demonstrate that: (1) perceived ease of use positively and significantly impacts the interest in utilizing QRIS, and (2) perceived benefits also positively and significantly influence the interest in adopting QRIS.

Item Type: Article
Subjects: J Economics and Business > J General Economics
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: - Nilam Sari Cahya Ningsih -
Date Deposited: 09 Sep 2025 04:28
Last Modified: 09 Sep 2025 04:28
URI: https://eprints.ugj.ac.id/id/eprint/2488

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