Currently, the TikTok app has become one of the most popular plat-forms in Indonesia,
prompting business players to innovate in of-fering products through the TikTok Shop
platform in order to in-crease consumer purchase intentions. This study aims to analyze
the influence of Social Commerce and Influencers on purchase in-tentions at TikTok Shop in
Cirebon City. This research uses a quan-titative method with a Likert scale as the
measurement tool. The population in this study is the people of Cirebon City who have the
TikTok app. For the sampling technique, the researcher used a nonprobability sampling
method. Meanwhile, the sampling tech-nique used is incidental sampling. The data were
processed using the IBM SPSS Statistics application. The results of the study show that,
partially, Social Commerce has a positive and significant ef-fect on purchase intentions at
TikTok Shop. Similarly, the Influ-encer variable also has a positive and significant
effect on pur-chase intentions at TikTok Shop. Simultaneously, Social Commerce and
Influencers have a positive and significant effect on purchase intentions at TikTok Shop in
Cirebon City. Therefore, this study emphasizes that Social Commerce and Influencers
play an im-portant role in increasing consumer purchase intentions at TikTok Shop.