This study aims to examine the influence of investment knowledge, technological advancements, and investment motivation on students' interest in capital market
investment. The research focused on students from the Faculty of Economics and Business at Swadaya Gunung Jati University in Cirebon. A quantitative approach was employed,
collecting data from 338 respondents using purposive sampling and analyzed through multiple linear regression techniques.The results indicate that investment knowledge,
technological advancements, and investment motivation have a significant and positive effect on students’ investment interest, both jointly and individually. Among the three
variables, investment motivation is found to be the most influential factor. These findings highlight the importance of improving financial literacy, embracing digital technologies,and fostering internal motivation to encourage greater student participation in capitalmarket activities. This study offers useful insights for educational institutions and policymakers in designing effective strategies to promote student engagement and awareness regarding investment opportunities in the capital market.