The Influence of Digital Marketing and Brand Awareness on Purchase Decision on Facetology Sunscreen Products in Shopee E-Commerce
Alfarizi, Salman and Rizki, Rizki and Maulany, Soesanty (2025) The Influence of Digital Marketing and Brand Awareness on Purchase Decision on Facetology Sunscreen Products in Shopee E-Commerce. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3): 166. pp. 7883-7894. ISSN 2621-606X
Full text not available from this repository.Abstract
This study examines the effect of brand awareness and digital marketing on purchasing decisions to buy Facetology sunscreen on E-commerce Shopee. A total of 385 respondents participated in this study, which used SEM SmartPLS. The results showed that purchasing decisions are positively and significantly influenced by digital marketing, positively and significantly influenced by brand awareness. This finding shows how important brand awareness and digital marketing are in influencing purchasing decisions to buy Facetology sunscreen on Shopee.
| Item Type: | Article |
|---|---|
| Subjects: | J Economics and Business > J General Economics J Economics and Business > JC Management (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Rizki Rizki Rizki |
| Date Deposited: | 21 Oct 2025 09:11 |
| Last Modified: | 21 Oct 2025 09:11 |
| URI: | https://eprints.ugj.ac.id/id/eprint/2802 |
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