This study conducts a sensitivity analysis on price
decreases and variable cost increases in the broiler chicken
farming sector, specifically focusing on PT New Hop
in Mandapa Village, Dawuan District, Majalengka Rege
ncy. The objective of this research is to assess the impact
of economic fluctuations on business profitability and
sustainability within the broiler farming industry. Utilizing
the Break-Even Point (BEP) method, the study identifies
the critical variables that influence revenue and
profitability, offering strategic recommendations for
farmers in managing these factors. The findings show that
the broiler farming business can tolerate a 14.75%
decrease in selling prices and a 17.70% increase in variable
costs without incurring losses, highlighting the business’s
resilience to certain economic changes. The results of this
study provide valuable insights into risk management
strategies for agribusinesses, emphasizing the importance
of managing costs and pricing effectively to maintain
profitability. Additionally, the research offers practical
recommendations for improving operational efficiency in
response to market fluctuations, which could support the
long-term sustainability of broiler farming businesses.
This study contributes to a broader understanding of how
agricultural enterprises can mitigate financial risks and
adapt to volatile market conditions.