The Influence of Micro Influencers and Instagram on Buying Interest in the Cirebon Male Deer Coffee Shop
Moh Sandi, Aldiansyah and Risfandi Irsyad, Dhisaputra and Monica Listyani Tirta, Utama and Rahmadi, Rahmadi (2024) The Influence of Micro Influencers and Instagram on Buying Interest in the Cirebon Male Deer Coffee Shop. Asian Journal of Management, Entrepreneurship and Social Science, 4 (4): 1216. pp. 1737-1750. ISSN 2808 7399
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Abstract
This study was conducted to determine the effect of micro influencers and Instagram on consumer buying interest. This study uses quantitative methods by collecting data through online surveys of customers at Kopi Rusa Jantan.The data analysis used is statistical tests to determine validity and reliability and regression tests to see the relationship between variables, the results showed that there is a positive and significant influence between micro influencers and Instagram on buying interest. Has 100 respondents. Research using SPSS25.
| Item Type: | Article |
|---|---|
| Subjects: | J Economics and Business > J General Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | S.M RISFANDI IRSYAD DHISAPUTRA |
| Date Deposited: | 14 Nov 2025 06:15 |
| Last Modified: | 14 Nov 2025 06:15 |
| URI: | https://eprints.ugj.ac.id/id/eprint/2877 |
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