Latar Belakang: Perilaku hidup bersih dan sehat (PHBS) merupakan perilaku
kesehatan yang dianjurkan untuk dilaksanakan oleh individu, kelompok dan setiap
rumah tangga. Minimnya perilaku hidup bersih dan sehat di masyarakat dapat
meningkatkan risiko terkena penyakit.
Tujuan: Penelitian ini bertujuan mengetahui penerapan TPB untuk menilai intensi
masyarakat dalam melakukan PHBS di wilayah kerja Puskesmas Pulasaren.
Metode: Penelitian kuantitatif dengan metode observasional analitik desain cross
sectional dilakukan sejak bulan Juni-Juli 2022 terhadap warga RW 02
Kacirebonan Kelurahan Pulasaren Kota Cirebon dengan jumlah sampel sebanyak
99 orang yang di dapat secara consecutive sampling.
Hasil: Karakteristik responden menunjukkan bahwa sebagian besar responden
berusia >50 tahun yaitu 31 orang (31,6%). Pendidikan terakhir sebagian besar
adalah sekolah dasar sebanyak 46 (46,9%) dan responden yang tidak pernah
mendapat pelatihan PHBS sejumlah 79 (80,6%). Terdapat hubungan sikap
(p=0,000 r=0,538) dengan kekuatan korelasi kuat dan arah hubungan positif,
norma subjektif (p=0,000 r=0,414) dengan kekuatan korelasi kuat dan arah
hubungan positif, dan perceived behavioral control (p=0,000 r=0,568) dengan
kekuatan korelasi kuat dan arah hubungan positif dengan intensi masyarakat
dalam melakukan PHBS.
Simpulan: Terdapat hubungan yang bermakna antara sikap, norma subjektif, dan
perceived behavioral control dengan intensi dalam melakukan PHBS.
Kata kunci: Intensi, PHBS, Theory of Planned Behavior

Background: Clean and healthy living behavior (PHBS) is a health behavior that
is recommended to be carried out by individuals, groups and every household.
The lack of clean and healthy living behavior in the community can increase the
risk of disease.
Objective: This study aims to determine the application of TPB to assess the
community's intention to carry out PHBS in the working area of Pulasaren Health
Center.
Methods: Quantitative research with the analytic observational method with the
cross sectional design was conducted from June-July 2022 on residents of RW 02
Kacirebonan, Pulasaren Village, Cirebon City with a total sample of 99 people
obtained by consecutive sampling.
Results: Characteristics of respondents showed that most of the respondents were
>50 years old, namely 31 people (31.6%). The most recent education was
elementary school as many as 46 (46.9%) and respondents who had never
received PHBS training as many as 79 (80.6%). There is a relationship between
attitudes (p = 0.000 r = 0.538) with a strong correlation strength and the direction
of a positive relationship, subjective norms (p = 0.000 r = 0.414) with a strong
correlation strength and a positive relationship direction, and perceived behavioral
control (p = 0.000 r = 0.568 ) with a strong correlation strength and the direction
of a positive relationship with the community's intention to carry out PHBS.
Conclusion: There is a significant relationship between attitudes, subjective
norms, and perceived behavioral control with the intention to carry out PHBS.
Keywords: Intention, PHBS, Theory of Planned Behavior