Items where Author is "Diva, Sasikirana"
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Diva, Sasikirana and Sri, Masruroh and Lis Tatin, Hernidatiatin (2025) The Influence of Brand Image and Hedonic Lifestyle on iPhone Purchase Decisions Among Generation Z Women in Cirebon City. Indonesian Journal of Advanced Research (IJAR), 4 (4). pp. 393-402. ISSN 2986-0768