Items where Author is "Safitri, Dera Eka"
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Safitri, Dera Eka and Kusnaedi, Nindi and Fatimah, Siska Ernawati and Maulany, Soesanty (2025) The Influence of Viral Marketing and Consumer Engagement on Purchase Intention of Fashion Products on Tiktok Shop. IIJSE (Indonesian Interdisciplinary Journal of Sharia Economics), 8 (3). pp. 9752-9767. ISSN 2621-606X