Article

Irul, Juliar Rahman and Fahrezi, Rachmayandi and Siska, Ernawati Fatimah and Rahmadi, Rahmadi (2025) Generation Z’s Reliance on UGC and Vlogs For Driving Buying Interest in The Fashion Industry. JABM: Jurnal Aplikasi Bisnis dan Manajemen, 11 (3): 917. pp. 917-926. ISSN 2450-1819

Elsa, Novelia Putri and Arsya, Mevia Ardhani and Siska, Ernawati Fatimah and soesanty, Maulany (2025) WHAT DRIVES MORE INTEREST IN BUYING SKINCARE? ONLINE CUSTOMER REVIEW OR ONLINE CUSTOMER RATING. International Journal of Innovative Technologies in Economy, 3 (51). pp. 1-12. ISSN e-ISSN 2414-1305

Dhenisa, Dewi Sulaeman and Hanna, Nurhaliza and Siska, Ernawati Fatimah (2025) Artificial Intelligence And Customer Engagement In Driving Customer Satisfaction. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3). pp. 9801-9814. ISSN 2621-606X

Elsya, Tri Hasanah and Mila, Widia Putri and Siska, Ernawati Fatimah (2025) Gamification Appeal And Customer Engagement Increase Online Consumer Repurchase Intentions. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3): 105. pp. 8531-8545. ISSN 2621-606X

Maulana Aditya, Alfian Noor and Rizky Aditya, Wirayudha and Siska, Ernawati Fatimah (2025) Digital Storytelling and Brand Trust Drive Generation Z in Skincare Purchase Decisions. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3): 5. pp. 7523-7538. ISSN 2621-606X

Gaung, Al Faris and Khusnul, Khotimah and Siska, Ernawati Fatimah (2025) The Influence of Neuromarketing and Emotional Marketing on the Purchase Intention of the Cirebon Community in the Fashion Industry. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (2): 239. pp. 7083-7099. ISSN 2621-606X

Adiyanto, Adiyanto and Fariq, Ibnu Syafrian and Siska, Ernawati Fatimah (2025) THE IMPACT OF CUSTOMER EXPERIENCE AND AUGMENTED REALITY TO ATTRACT MOTORCYCLE PURCHASES. International Journal of Advanced Research (IJAR), 13 (5). 405 -412. ISSN 2320-5407

Zahra, Fakhiratunisa and Fadia, Stevani and Siska, Ernawati Fatimah (2025) Augmented Reality, Customer Experience, and Repurchase Intention in the Cosmetic Products: Exploring the Mediating Role of Customer Satisfaction. Journal of Enterprise and Development (JED), 7 (2). pp. 274-287. ISSN 2715-3118