Article

Hammam, Fadillah Azka and Fahad, Rizky Wiguna and Lis Tatin, Hernidatiatin (2025) The Influence of Company Reputation and Digital Marketing on Purchasing Decisions in the Tokopedia Marketplace by Cirebon City Consumers. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3). pp. 14075-14089. ISSN 2621-606X

Albert, Faber and Rezaldy, Al Rahman and Lis Tatin, Hernidatiatin (2025) The Influence Of Digital Marketing and Product Quality On Rocket Chiken Consumer Satisfaction Cirebon City. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8 (3). pp. 11264-11276. ISSN 2621-606X

Lukas Natanael, Pasaribu and Erika, Fauziah and Lis Tatin, Hernidatiatin (2025) The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make up Brands in Cirebon City. International Journal of Business, Economics and Social Development (IJBESD), 6 (3). pp. 1-7. ISSN 2722-1156

Lukas Natanael, Pasaribu and Erika, Fauziah and Lis Tatin, Hernidatiatin (2025) The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make up Brands in Cirebon City. International Journal of Business, Economics, and Social Development (IJBESD), 6 (3). pp. 1-7. ISSN 2722-1156

Aolia Ihsan, Romadona and Maulana, Harbi and Lis Tatin, Hernidatiatin (2025) Impact Of Electronic Word of Mouth, Influencers, On Consumer Purchase Intentions On Fashion (Erigo Brand Study). Impact Of Electronic Word of Mouth, Influencers, On Consumer Purchase Intentions On Fashion (Erigo Brand Study), 8 (3): 10.31538. pp. 8068-8079. ISSN 2621-606X

Nauval, Ramadhan and Hary, Siswanto and Lis Tatin, Hernidatiatin and soesanty, Maulany (2025) The Influence of Brand Image and Lifestyle on Purchasing Decisions Iphone in Cirebon City. International Journal of Business, Economics, and Social Development (IJBESD), 6 (3). pp. 338-343. ISSN 2722-1156

Muhammad Fiqri, Abdullah and Ahmad, Alfariz and Lis Tatin, Hernidatiatin (2025) A Financial Perspective on Online and Offline Marketing in the F&B Industry: Evidence from Cirebon Msmes. Greenation International Journal of Tourism and Management, 3 (2). pp. 233-241. ISSN 2986-559X

Galuh Roslan, Nugraha and Adi Mulya, Abdilah and Lis Tatin, Hernidatiatin and Agustina, Agustina (2025) The Influence Of Company Reputation, Digital Marketing And Price Perception On Purchasing Decisions In The Shopee Marketplace. International Journal of Humanities Education and Social Sciences (IJHESS), 4 (6). pp. 2851-2859. ISSN 2808-1765

Elok, Faiko and Annisa, Fitri and Lis Tatin, Hernidatiatin (2025) The Influence of Social Commerce and Influencers on Purchase Intention at TikTokShop in Cirebon City. Jurnal Manajemen (Edisi Elektronik) (JM-UIKA), 16 (2): 19409. pp. 567-582. ISSN 2301-4628

Maulana, Ramadhan and Rosita, Julianti and Lis Tatin, Hernidatiatin (2025) The Influence of Influencers on Purchasing Decisions with the Mediating Role of Value and Perceived Emotions on Tiktok Live. Indonesian Journal of Advanced Research (IJAR), 4 (5). pp. 497-512. ISSN 2986-0768

Diva, Sasikirana and Sri, Masruroh and Lis Tatin, Hernidatiatin (2025) The Influence of Brand Image and Hedonic Lifestyle on iPhone Purchase Decisions Among Generation Z Women in Cirebon City. Indonesian Journal of Advanced Research (IJAR), 4 (4). pp. 393-402. ISSN 2986-0768

Nengliya, Agustin and Fairuzzia, Azzahra and Lis Tatin, Hernidatiatin (2025) THE EFFECT OF GREEN MARKETING, BRAND IMAGE, AND E-WOM ON PURCHASING DECISIONS FOR THE BODY SHOP INDONESIA PRODUCTS. Journal of Management - Small and Medium Enterprises (SMEs), 18 (1). pp. 773-790. ISSN 2502-2385